If you're an established writer, you move across to indie publishing because you've made a decision about how the book business is going, and how being an indie is likely to pan out for you in comparison to staying with a traditional house.
Well, I'm certainly discovering some of the big differences. I've just spent the last two weeks emailing dozens, no hundreds, of book bloggers, asking for a review, or a guest blog, an interview... anything to get HOPE ROAD some visibility.
I'm not the only one, either. Allan Guthrie says he did two hours of promotional work every day for his novella BYE BYE BABY, which has so far sold 35,000. In my case, the work is beginning to bear some fruit. The website for Theakston's crime writing festival in Harrogate have just run this feature by me. But it's a slog.
The only positive spin I can really put on all this work is that if you are proud of your work, it's not actually a bad thing to have to stand up and shout for it, rather than leave all that stuff to someone at the publishers, who has another twenty books to publicise as well.
Let's see how it goes for the next few months. I've given myself until June to go full-out on publicising HOPE ROAD. Can I beat Allan? We'll see...